SMH Announces Launch of New Brand and Identity

SEATTLE–([1])–Sound Mental Health, a provider of comprehensive quality mental health
and addiction services for more than 50 years, announced today the
launch of a new corporate brand identity, name and tagline. The
organization will now be known as Sound. Among the other changes will be
its logo, tagline and domain name ([2]).

Branding research determined that evolving its brand identity, rather
than completely changing its name, was the optimal decision. The
reputation and equity built under its previous identity is a valuable
asset, but no longer accurately reflected the organization’s complex
array of mental health and addiction services. The new naming
effectively addresses both issues.

Over the past 50 years, we’ve built a strong reputation for quality and
innovation,” said Patrick Evans, Sound CEO. “Our market research
confirmed that evolving our name, rather than completely changing it,
was the appropriate strategic move for us. While we wanted to accurately
reflect our work in the new naming, we also wanted to enable
opportunities to market the organization in pursuit of new opportunities
for future growth and expansion.”

Including a new tagline (“the forefront of behavioral healthcare”), the
rebranding is part of the organization’s strategy to evolve its business
and create a foundation for new opportunities. The organization
underwent a strategic reorganization early last year to better leverage
its business; it moved its corporate headquarters to Tukwila to increase
available service space for clients and centralize operation; it
recently adopted Reaching Recovery, an innovative new care model to
enhance client outcomes; and is actively exploring new lines of business
in the health care marketplace.

In all, the branding embodies an organization that is reinventing
itself, but is still very committed to its community behavioral health
roots. The new identity builds upon its history of innovation and
quality care, but also opens doors to the future.

This is an exciting change for us and marks a strategic pivot in our
future direction as a health care business,” said Steve McLean, director
of Marketing and Public Relations. “While our commitment to the
community we serve will not change, there is incredible potential to
grow. Our new branding positions us for those opportunities.”

About Sound

For more than 50 years, Sound has served the most complex addiction and
mental health issues in our community, providing high quality,
comprehensive services throughout the region. The organization is an
early adopter of Reaching Recovery, an evidence-based clinical model
that promotes high levels of client engagement, improves outcomes and
enables providers to better measure a client’s recovery. Sound stands at
the forefront of the behavioral health field, accepting the most
difficult cases and exploring new approaches to care. Our goal is to
help individuals and families achieve the highest level of independence
possible by providing addiction treatment, mental health, vocational,
supportive housing and many other services. To learn more, visit[3].


  1. ^ (
  2. ^ (
  3. ^ (
1 2 3