Is Your Press Release Strategy Effective? – Chatter Buzz

Reading Time: 3 minutes

Let me know if the following situation sounds familiar: You pen a press release, send it to a lengthy list of writers and journalists, and wait to see if anyone nibbles on the bait. No one does, and your press release fails to deliver important information to possible consumers.

Unfortunately, this occurs to too many public relations professionals.

Don’t get me wrong. Press releases are an old, solid custom in the Public Relations field, and they have their uses even despite the rapidly changing times. We write press releases to catch the attention of journalists, magazine editors, feature writers and other prominent content creators; to provide them with all of the information they need in one easy document; and to convince them to write about the product we’re selling or representing. This way, we generate buzz and, hopefully, drive to a specific goal like a rise in sales. But the sad news is that press releases can turn into a big waste of time if you’re not using this correctly.

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