Ultra Consultants Expands Leadership Team with Appointment of New Marketing Director to Drive Growth and Expansion Goals
Ultra Consultants, an independent research and enterprise solutions consulting firm serving the manufacturing and distribution industries, today announced the appointment of Carolyn Wilson as Director of Marketing.
The move comes as Ultra Consultants is seeing greater demand for its consulting services – as organizations accelerate their digital transformation efforts to address new requirements stemming from the COVID-19 pandemic and related disruption.
Wilson will spearhead the firm’s reinvigorated brand and marketing strategy to support the firm’s growth and expansion goals. In addition, she will lead a key initiative to leverage the collective experience of the firm’s 40-plus consultants to help organizations utilize the remote workforce and digital workflows for business continuity and “new normal,” post-COVID socially distanced operations. She also will build and execute demand generation strategies to boost pipeline and increase revenue through a data-driven, multi-channel account-based marketing (ABM) approach.
An experienced strategic marketing leader, Wilson brings more than 15 years of experience in the manufacturing, higher education and software sectors. Prior to joining Ultra Consultants, she led the marketing team at global logistics software provider ProShip, Inc., where she helped drive double-digit growth in sales pipeline and software revenues. Wilson received her bachelor’s degree in Information Technology from the University of Wisconsin-Whitewater.
“Manufacturers and distributors are making pandemic pivots and navigating a myriad of industry disruptors,” said Jeff Carr Ultra Consultants founder and CEO. “Now is the time to assess which business process improvements and technology capabilities are needed, and which best practices can be employed. Carolyn is a proven performer who will help ensure we have the right foundation and sales and marketing strategy to guide our efforts in providing vital resources to support this journey.”