Announcement to Reorganize for Future Growth | Press Release

Company to Establish New Operating Units and Global Beverage Category Leads, Supported by New Platform Services Organization

Workforce to be Aligned to Focus on Growth; Reductions Expected Through Voluntary and Involuntary Separation Program

ATLANTA, Aug. 28, 2020 – The Coca-Cola Company today announced strategic steps to reorganize and better enable the Coca-Cola system to pursue its Beverages for Life strategy, with a portfolio of drinks that are positioned to capture growth in a fast-changing marketplace. 

The company is building a networked global organization, combining the power of scale with the deep knowledge required to win locally. The company will create new operating units focused on regional and local execution that will work closely with five marketing category leadership teams that span the globe to rapidly scale ideas. 

This structure will be supported by the company’s newly created Platform Services organization, which will provide global services and enhanced expertise across a range of critical capabilities.

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